[doubtful – examine] Website providers also manipulated some attributes within the HTML source of a website page within an try and rank effectively in search engines. By 1997, search engine designers regarded that website owners were being generating endeavours to rank perfectly inside their search engine, Which some webmasters were even manipulating their rankings in search engine results by stuffing pages with extreme or irrelevant keywords and phrases. Early serps, which include Altavista and Infoseek, altered their algorithms in order to avoid website owners from manipulating rankings.[twelve]
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